Creating The Felize

Alexandra Johnson @ 2020-01-28 15:26:50 -0500
{"category":"Meet the Maker","body":{"data":{},"content":[{"data":{"target":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"iy53htc1d0h4"}},"id":"6FZyHT4MA1p9QxpUfLaYI2","type":"Entry","createdAt":"2019-08-13T18:09:10.963Z","updatedAt":"2019-08-19T18:07:15.753Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageSet"}},"locale":"en-US"},"fields":{"images":[{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"iy53htc1d0h4"}},"id":"5rqmRCnz7D812vSujPaB27","type":"Asset","createdAt":"2019-08-13T18:09:03.031Z","updatedAt":"2019-08-21T20:30:00.463Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"Norina in Tuscany","description":"Norina in Tuscany","file":{"url":"//images.ctfassets.net/iy53htc1d0h4/5rqmRCnz7D812vSujPaB27/38ef7f9fded10297123aeda3d0c6dff2/Norina_Hero_Desktop.jpg","details":{"size":2114926,"image":{"width":1680,"height":1118}},"fileName":"Norina_Hero_Desktop.jpg","contentType":"image/jpeg"}}}],"caption":"Santa Croce, Tuscany"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"As the owner of a moccasin factory exclusive to M.Gemi, Norina is the heart and soul of the Tuscan village where the signature Felize is lovingly crafted.Norina was happy to honor her father’s legacy, and to continue employing mothers who hand-stitched their work in their own homes to be picked up on her way to the factory each day. But she worried when she saw large brands outsourcing their production and moving away from local Italian artisans. Maria convinced Norina that M.Gemi was not one of those brands. And then we proved it. Today, you can see in Norina’s face how proud she is to be a part of what we’re creating. And you can see it in the shoes. Once the lovingly hand-sewn pieces are assembled, the shape of each shoe is created at the careful hands of Gigi, who knows exactly how to manipulate the leather to ensure the like-a-glove fit. And he should - he’s been doing it for decades. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{"target":{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"iy53htc1d0h4"}},"id":"4z7rJ4pqIVuhDBUOM6Fi1m","type":"Entry","createdAt":"2019-08-19T18:10:56.556Z","updatedAt":"2019-08-19T18:10:56.556Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":1,"contentType":{"sys":{"type":"Link","linkType":"ContentType","id":"imageSet"}},"locale":"en-US"},"fields":{"images":[{"sys":{"space":{"sys":{"type":"Link","linkType":"Space","id":"iy53htc1d0h4"}},"id":"4rdCQQv8UiACQGdlTxVpMY","type":"Asset","createdAt":"2019-08-19T18:10:50.631Z","updatedAt":"2019-08-21T20:30:51.074Z","environment":{"sys":{"id":"master","type":"Link","linkType":"Environment"}},"revision":2,"locale":"en-US"},"fields":{"title":"Felize in production","description":"Felize in production","file":{"url":"//images.ctfassets.net/iy53htc1d0h4/4rdCQQv8UiACQGdlTxVpMY/4063912387d26c0d9b5b292bccac110a/Felize_Craftsmanship_Desktop.jpg","details":{"size":1838104,"image":{"width":1680,"height":1120}},"fileName":"Felize_Craftsmanship_Desktop.jpg","contentType":"image/jpeg"}}}],"caption":"Santa Croce, Tuscany"}}},"content":[],"nodeType":"embedded-entry-block"},{"data":{},"content":[{"data":{},"marks":[],"value":"We keep bringing back our Felize driver because it’s deliciously luxurious without an astronomical price tag. You can feel the love; the details are impeccable. With all the uncompromising effort that goes into it, the statement it makes is effortless. Slipping into a pair is a whisper to yourself: ","nodeType":"text"},{"data":{},"marks":[{"type":"italic"}],"value":"I know what I want. I know what I’m doing. ","nodeType":"text"},{"data":{},"marks":[],"value":"Every detail is thoughtfully considered by Norina herself. Other brands may be able to say their shoes are technically made in Italy - but only we can say that our shoes are made by Norina. ","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"","nodeType":"text"}],"nodeType":"paragraph"}],"nodeType":"document"}}